Behind the Russell name and brand with its iconic Eagle R logo lies one of the most enduring legacies in classic American sportswear. Since its founding in Alexander City, Alabama in 1902, Russell Athletic has helped to define how America looks and feels. After all, it was at the renowned Russell Mills where the sweatshirt and the T-shirt, two of the most emblematic items in the history of American clothing, were first invented nearly a century ago. Ever since, Russell and its telltale Eagle R logo have been at the forefront of both the sporting scene and youth culture trends.